Copyright 2000 PR Newswire Association,
Inc.
PR Newswire
February 14, 2000, Monday
SECTION: eENTERTAINMENT, TELEVISION, AND CULTURE
DISTRIBUTION: TO BUSINESS AND TECHNOLOGY EDITORS
LENGTH: 603 words
HEADLINE: Reprise Records Taps Liquid Audio for Exclusive
'Magnolia' Soundtrack Download With Purchase of New CD;
Companies Offer New Vocal Version of Aimee Mann's Instrumental
Track 'Nothing is Good Enough' as Exclusive Premium
DATELINE: REDWOOD CITY, Calif., Feb. 14
BODY:
Liquid Audio, Inc. (Nasdaq: LQID), a leading provider
of software and services for the Internet delivery of music, today announced
it has been selected by Warner Bros. Records, Inc. for a special promotion
of the Reprise soundtrack to the hit film "Magnolia," featuring
the songs of Aimee Mann. Beginning Monday February 14th,
anyone who purchases the Magnolia soundtrack online or in participating
retail stores will be able to access a private Web site address to download
"Nothing Is Good Enough." The download is a vocal version of the
track that is heard as an instrumental-only song on the soundtrack. Currently,
the soundtrack is at number 72 on The Billboard 200 chart.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990915/LQIDLOGO
)
Regardless of where and how fans purchase the CD
-- via traditional brick and mortar stores or through online retailers --
they can acquire this new track which is unavailable anywhere else through
Liquid Audio. Using a special Web address and password, each participating
consumer can access a one-time-only free download.
"Some of our customers have felt left out of
the world of exclusive online promotions and downloads, but this campaign
empowers all of them to embrace Internet technology," said Andre Knecht,
director of National Sales for Warner Bros. Records, Inc. "The entire
retail community, as defined as broadly as possible, can be involved in
this promotion."
"The involvement of the Warner field staff
in this Aimee Mann promotion has raised the Internet promotions
bar to a higher level," said Charly Prevost, vice president of Retail
Marketing and Promotion at Liquid Audio. "Their assistance in the set-up
of this promotion has really helped Liquid Audio to include the retail community
as a whole. Using our Liquid Player software, fans can access CD-quality
music -- complete with lyrics and liner notes -- from the hundreds of retail
Web sites in our distribution network."
For consumers who purchased the CD before the actual
kick off of the promotion, participating retail stores will accept cash
register receipts as proof of purchase beginning February 15th. Consumers
who bought the CD online simply need to contact the retailer via email to
access the download via the Web site and password.
About Liquid Audio
Liquid Audio, Inc. is a leading provider of software
and services for the digital delivery of music over the Internet. The Liquid
Audio solution gives musicians, record labels, Web sites and music retailers
the ability to publish, syndicate and securely sell recorded music online
with copyprotection and copyright management. Using the Liquid (TM) Player
software, available for free download at www.liquidaudio.com, music fans
can preview and purchase downloadable music from the more than 500 affiliate
Web sites in the Liquid(TM) Music Network. Traded on Nasdaq under the symbol
LQID, Liquid Audio is located in Redwood City, California.
NOTE: Liquid, Liquid Audio, Inc., Liquid Audio,
the Liquid Audio logo, Liquifier and Liquid Music are trademarks of Liquid
Audio, Inc.
For more information about Liquid Audio software
and services call 888-liquid-0 or visit http://www.liquidaudio.com .
For information about employment at Liquid Audio
visit http://www.liquidaudio.com or send resumes to jobs@liquidaudio.com.
SOURCE Liquid Audio, Inc.
CONTACT: Bob Merliso of Warner Bros. Records, Inc., 818-953-3224; or Joshua
Mills of Liquid Audio, Inc., 650-549-2178, or Jmills@liquidaudio.com
URL: http://www.prnewswire.com
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