Copyright 2000 PR Newswire Association,
February 14, 2000, Monday
SECTION: eENTERTAINMENT, TELEVISION, AND CULTURE
DISTRIBUTION: TO BUSINESS AND TECHNOLOGY EDITORS
LENGTH: 603 words
HEADLINE: Reprise Records Taps Liquid Audio for Exclusive 'Magnolia' Soundtrack Download With Purchase of New CD;
Companies Offer New Vocal Version of Aimee Mann's Instrumental Track 'Nothing is Good Enough' as Exclusive Premium
DATELINE: REDWOOD CITY, Calif., Feb. 14
Liquid Audio, Inc. (Nasdaq: LQID), a leading provider of software and services for the Internet delivery of music, today announced it has been selected by Warner Bros. Records, Inc. for a special promotion of the Reprise soundtrack to the hit film "Magnolia," featuring the songs of Aimee Mann. Beginning Monday February 14th, anyone who purchases the Magnolia soundtrack online or in participating retail stores will be able to access a private Web site address to download "Nothing Is Good Enough." The download is a vocal version of the track that is heard as an instrumental-only song on the soundtrack. Currently, the soundtrack is at number 72 on The Billboard 200 chart.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990915/LQIDLOGO )
Regardless of where and how fans purchase the CD -- via traditional brick and mortar stores or through online retailers -- they can acquire this new track which is unavailable anywhere else through Liquid Audio. Using a special Web address and password, each participating consumer can access a one-time-only free download.
"Some of our customers have felt left out of the world of exclusive online promotions and downloads, but this campaign empowers all of them to embrace Internet technology," said Andre Knecht, director of National Sales for Warner Bros. Records, Inc. "The entire retail community, as defined as broadly as possible, can be involved in this promotion."
"The involvement of the Warner field staff in this Aimee Mann promotion has raised the Internet promotions bar to a higher level," said Charly Prevost, vice president of Retail Marketing and Promotion at Liquid Audio. "Their assistance in the set-up of this promotion has really helped Liquid Audio to include the retail community as a whole. Using our Liquid Player software, fans can access CD-quality music -- complete with lyrics and liner notes -- from the hundreds of retail Web sites in our distribution network."
For consumers who purchased the CD before the actual kick off of the promotion, participating retail stores will accept cash register receipts as proof of purchase beginning February 15th. Consumers who bought the CD online simply need to contact the retailer via email to access the download via the Web site and password.
About Liquid Audio
Liquid Audio, Inc. is a leading provider of software and services for the digital delivery of music over the Internet. The Liquid Audio solution gives musicians, record labels, Web sites and music retailers the ability to publish, syndicate and securely sell recorded music online with copyprotection and copyright management. Using the Liquid (TM) Player software, available for free download at www.liquidaudio.com, music fans can preview and purchase downloadable music from the more than 500 affiliate Web sites in the Liquid(TM) Music Network. Traded on Nasdaq under the symbol LQID, Liquid Audio is located in Redwood City, California.
NOTE: Liquid, Liquid Audio, Inc., Liquid Audio, the Liquid Audio logo, Liquifier and Liquid Music are trademarks of Liquid Audio, Inc.
For more information about Liquid Audio software and services call 888-liquid-0 or visit http://www.liquidaudio.com .
For information about employment at Liquid Audio visit http://www.liquidaudio.com or send resumes to email@example.com.
SOURCE Liquid Audio, Inc.
CONTACT: Bob Merliso of Warner Bros. Records, Inc., 818-953-3224; or Joshua Mills of Liquid Audio, Inc., 650-549-2178, or Jmills@liquidaudio.com